Austral Salon
Advancing a brand that is as powerful as the stylists it represents.
PROJECT OVERVIEW
Maintaining Austral Salon's brand across social media.
Austral Salon approached Wingard Graphics with the objective of enhancing their brand representation to mirror the diverse range of high-quality services they provide. In close collaboration with Austral, we embarked on creating multiple social media and newsletter campaigns, each tailored to target a specific service area that they aimed to promote. These initiatives encompassed series such as "Getting to Know the Team" and "MakeOver" contests.
To maintain consistency with their website, we adhered to the traditional black and pink theme. Additionally, we employed light-hearted headlines to inject a touch of playfulness, which effectively countered the serious demeanor of the photo models and product displays. This approach not only drove the message home but also encouraged readers to delve into the fine print. The layouts allowed for seamless interchangeability of other services as needed.
DELIVERABLES: Design and Development, Photography, Social Media
